“Be Crowdwise” Campaign

Be Crowdwise is an audience-focused messaging campaign that encourages attendees to take a proactive role in delivering a safe event experience for all. The campaign features a collection of simple, actionable, and accessible tips applicable to mass gatherings regardless of type, demographic, or locale.

All campaign materials are available to download for free at the links below, with additional assets added on an ongoing basis. When sharing on social media please tag GCMA at @globalcrowds.

GCMA is able to create custom co-branded versions of all campaign materials. Email us at hello@thegcma.com for information.

What people are saying…

"I really appreciate this campaign. It resonates with me very closely and with what I stand for research wise. It’s one of the best things that have happened in terms of crowd safety globally." Milad Haghani, Senior Lecturer at UNSW - Urban Mobility, Public Safety, Disaster Risk

"If you're heading out to an event or festival, follow the simple safety tips in the Be Crowdwise campaign. The campaign features a collection of actionable tips you can follow to support a safe event experience for all. " Security Industry Authority (SIA)

"It’s a campaign with real purpose- advocating for our audiences to consider their actions as part of a safer environment for all. But that’s only part of the piece…. We as crowd managers and safety practitioners need to play our part alongside our clients, stakeholders and artists ." Annie Chebib, UKCMA Chair