“Be Weatherwise” Campaign
Presented in partnership with DTN.
Are you Weatherwise?
Extreme heat, dangerous lightning, and other forms of severe weather are some of the most common yet overlooked crowd risks. Be Weatherwise is an industry-facing messaging campaign that encourages event organisers, vendors, and staff to take a proactive approach to weather planning and preparedness. Presented in partnership with DTN, the campaign features a collection of simple, actionable, and accessible tips applicable to mass gatherings regardless of type, demographic, or locale.
All campaign materials are available to download for free at the links below, with additional assets added on an ongoing basis. When sharing on social media please tag GCMA at @globalcrowds.
How to be Weatherwise:
Wear and equip wisely. Dress appropriately and bring gear suitable for the expected weather conditions.
Examine forecasts early and often. Weather can change quickly. Check forecasts regularly throughout the day and adjust plans as needed.
Allocate time for contingencies. Ensure your response plans align with the capabilities of your audience and venue.
Think safety first. When in doubt, always err on the side of caution. Safety should guide every decision.
Have backup plans ready. Prepare multiple response options to enhance resilience and adaptability.
Engage the professionals. Consult public and private meteorological services for timely, accurate, and event-specific information.
Review and refine. After each weather-related incident, evaluate your response and update your plans to improve future outcomes.
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